Back in 2013, UN developed a series of ads to bring light to some of the sexist “autocomplete” after Christopher Hunt, the Art Director had become aware of some of the incredible sexist google “suggested” searches.
“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” Hunt said, the idea then developed where they had portraits of women and had the google search bars over their mouths, to give the illusion of “silencing” them.
They not only did it on sexism, they also did a series aimed at the racist searches.
The copy writer, Kareem Shuhaibar said that it proves just how much of a long way we have to have gender equality and it was a wake up call to see those negative searches.
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