Sea Shepherd is an organisation that carries out beach clean ups worldwide. The US branch has a campaign called “Operation Ocean Waves” in which they collect marine debris that washes up on offshore islands and in the middle of the ocean. Sea Shepherd also works with scientists to study the effects of microplastics on marine species.
In this campaign they wanted to bring awareness to – not only the issue with plastic bags in the oceans, but the severity of it. Some people are in fact aware of how dangerous plastic bags are to the environment but what they fail to take into account is how severe it is.
The posters are 3D ads, had been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala. They stated that the sole purpose of creating the campaign was “bringing awareness to the fact that with small and easy steps we can ensure that terrible scenes like these do not happen”
A plastic bag seems so harmless to us, however in the oceans it can cause extreme suffering – and death, to thousands of marine animals. The most commonly known animals are turtles, with people now replacing plastic straws with paper or metals ones, however they fail to see that although it is still good we are getting rid of the plastic straws, more animals die due to the plastic bags than the straws. Also, people will have their drink whilst going on about “saving the turtles” with their metal straws in their plastic cups.
“Scientists warn that in 2050 there will be more plastic than fish in the sea” Sea Shepherd’s founder, Captain Paul Watson said, “Sea Shepherd is committed to preventing this from happening – because if the oceans dies, we die.“
‘The Plastic Ocean‘ is another series they released, with the same intentions as the previous one. The three posters have a dolphin, a shark and a turtle looking as though they are suffocating on the plastic sheet – yet another somewhat gruesome compared to come campaigns, however it once again makes the message very clear.
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